Eurogrip at EICMA 2026 and SEMA 2026: New Tyres and Global OEM Wins
Las Vegas / Milan / Mumbai, 5 November 2026: Eurogrip Tyres, the 2- and 3-wheeler tyre brand from TVS Srichakra Ltd., is at two global shows this November. It is exhibiting at the SEMA Show 2026 in Las Vegas and at EICMA 2026 in Milan. For Eurogrip, this is the sixth consecutive EICMA appearance.
(Image 1: SEMA booth wide shot, EUROGRIP_SEMA_2.jpg)
Eurogrip at EICMA 2026 and SEMA 2026: Event Details
| Show | Venue | Dates | Eurogrip Location |
|---|---|---|---|
| SEMA Show 2026 | Las Vegas Convention Center, USA | 3–6 November | Booth No. 58249 |
| EICMA 2026 | Fiera Milano Rho, Milan, Italy | 3–8 November | Hall 6, Stand E45 |
EICMA is the world’s foremost motorcycle exhibition. Eurogrip invites distributors, retailers, OEM representatives, media and riders to visit both stands.
“PUSH TO THE MAX”: New Tyres Unveiled at EICMA 2026
The brand’s EICMA theme is “PUSH TO THE MAX.” It has unveiled and showcased several products.
Protorq Max: A New SuperSport Tyre
Protorq Max is built for versatility on winding roads and mountain passes. It combines two key features:
- A radial structure with a zero-degree steel belt, for consistent behaviour in acceleration, braking and cornering.
- A variable radius profile, for sharper agility, smooth transitions between lean angles and an optimised contact patch.
(Image 2: Protorq Max 190/55-17 display at SEMA, EUROGRIP_SEMA_1.jpg)
Bee Sport: Sharper Grip for Scooters
The newly launched Bee Sport builds on the Bee Connect scooter tyre. It targets riders who want more adrenaline.
- An X-ply synthetic fibre structure gives directional stability, lateral support, vibration absorption and comfort.
- A Protorq-derived compound and tread pattern improve grip.
- A sporty profile helps agility and control when leaning, with a larger contact patch in turns.
(Image 3: Bee Sport display at the EICMA stand, EUROGRIP_EICMA_1.jpg)
Explo-R Plus and the Altai Prototypes
Explo-R Plus is an adventure touring tyre for road riding and light off-road use. It is original equipment on the newly launched Norton Atlas motorcycle.
EICMA also hosts the first unveiling of the Altai prototypes. This is a rally-oriented 50/50 tyre for medium and large adventure motorcycles. It is engineered to take Eurogrip performance well beyond asphalt.
Eurogrip Tyres on New Motorcycle Launches
Eurogrip featured on several high-profile launches at EICMA.
| Motorcycle | Eurogrip Tyre (Original Equipment) |
|---|---|
| Norton Urban 450 | Protorq Extreme |
| BMW F450 R | Protorq Extreme |
| BMW F450 RR | Protorq Extreme |
| Moto Guzzi Trip 500 | Protorq Extreme |
| TVS Apache RTR 125 | Protorq Sport |
Protorq Extreme is Eurogrip’s flagship zero-degree steel-belted radial tyre. Eurogrip tyres also appeared on exhibits from Aprilia, BMW, Hero MotoCorp, Norton, Piaggio and TVS Motor Company, among others. This underlines the brand’s growing stature as an OEM partner in the global two-wheeler industry.
Eurogrip at SEMA 2026: Range for North America and LATAM
At SEMA, Eurogrip is showing a select two-wheeler range for the North American and LATAM markets:
- Protorq Max
- Protorq Extreme
- Roadhound
- Trailhound SCR and STR
- Trailhound Wild
- Climber XC
- Bee Connect
Availability in India and Product Portfolio
Availability in India and Product PortfolioProtorq Max and Bee Sport are expected in India soon. Explo-R Plus is already in the market. These additions take Eurogrip’s European portfolio to over 200 sizes across road, scooter and off-road use. Each tyre goes through a validation process that combines high-precision lab testing with track, road and off-road evaluation. At EICMA, the brand also displays its Milan-designed range across Sport Touring, Off-Road, Trail, Scrambler, Sport and Scooter categories.
Leadership View
T. K. Ravi, Chief Operating Officer, TVS Srichakra Ltd., said Eurogrip is built on trust earned through performance. He added that platforms like SEMA and EICMA help carry that promise across continents as it builds a global Bike Tyre Specialist brand.
About TVS Srichakra Ltd.
TVS Srichakra Limited makes the Eurogrip, TVS Eurogrip and TVS Tyres brands. It is a leading manufacturer and exporter of two-wheeler, three-wheeler and off-highway tyres. Key facts:
- Incorporated in 1982, as part of the USD 5 billion TVS Mobility group.
- Headquartered in Madurai, with plants in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand).
- Production capacity of over 3 million tyres a month.
- A design centre in Milan, supporting its R&D centre in Madurai.
- Products sold in over 85 countries.
Learn more on the official Eurogrip website
