Škoda Auto India celebrates a significant milestone by maintaining robust sales momentum, surpassing 100,000 car sales in the past two years. This accomplishment underscores the success of its India-centric product strategy, highlighted by the tailored-for-India launches of world-class models, Kushaq and Slavia. These models played a pivotal role in achieving sales volumes that previously took over six years to reach.
While 2022 was a record-breaking year for Škoda Auto India with the launches of Kushaq and Slavia, 2023 faced slight momentum challenges due to supply issues. Despite this, Škoda achieved sales of 48,755 units from January 1 to December 31, 2023. Petr Janeba, Brand Director, emphasized the company’s focus on consolidation, product enhancements, network expansion, and customer satisfaction in 2023. Despite supply challenges in the first half of the year, the company concluded the last quarter of 2023 on a positive note. Looking ahead to 2024, Škoda plans exciting product actions, new announcements, growth through exports, and network expansion, maintaining a laser-sharp focus on customer delight.
Sales for Škoda Auto India in 2023 reached 48,755 units, following the record-breaking year of 2022 with 53,721 cars sold. The company strengthened its product portfolio in 2023, with the Kodiaq recording a 100% jump over 2022, achieving an all-time high annual sales volume. India remains a key market for Škoda Auto, standing as one of the largest markets outside Europe.
In terms of network and customers, Škoda Auto India increased its customer touchpoints from 120 in early 2021 to 260 by the end of 2023. Existing dealer partners expanded their footprint, aligning with the company’s vision to provide an unmatched sales and service experience.
On the safety front, Škoda Auto India solidified its position in 2023. The Kushaq and Slavia both earned a full 5-star rating for adult and child safety under Global NCAP’s stricter test protocols. With the Kodiaq having already earned 5-stars in Euro NCAP, Škoda Auto India boasts a complete fleet of safety-tested cars with full 5-star ratings for adult and child occupants.
Looking ahead to 2024, Škoda Auto India, already exporting India-made cars, plans to play a pivotal role in Škoda Auto’s entry into Vietnam by supplying products, parts, and components from its Pune plant. The company anticipates numerous product actions and new announcements in the coming year.
