Mivi, a leading Indian consumer electronics brand, has taken a bold step into the future with the launch of Mivi AI Buds—a revolutionary product blending immersive audio technology with emotionally intelligent artificial intelligence. Designed, engineered, and manufactured entirely in India, the AI Buds are set to redefine how users interact with tech by introducing a screen-free, human-like conversation experience.
Unlike conventional AI earbuds that merely respond to commands, Mivi AI Buds are built to understand context, remember preferences, and provide emotionally nuanced replies. Whether you’re negotiating a job offer or casually cooking in your kitchen, these AI-powered buds respond naturally—in eight Indian languages, including Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, and Gujarati.
The Future of AI: Built in India, for the World
At the heart of this innovation lies the Mivi AI platform, a next-gen conversational assistant designed to act more like a companion than a tool. “With Mivi AI, we’re not just launching a product—we’re defining the next era of human-AI interaction,” said Midhula Devabhaktuni, Co-founder and CMO of Mivi. She emphasized that this marks India’s entry as a creator of frontier technologies, backed by a national commitment of ₹2,000 crores toward AI development.
Talk to Mivi: Naturally and Seamlessly
Simply say “Hi Mivi”, and the AI comes to life. This wake word unlocks access to a world of possibilities—from meaningful conversations to functional tasks—without having to reach for your smartphone. Paired with the Mivi AI App (available on Google Play), users can customize their sound experience, manage interactions, and explore the various AI-powered Avatars, each tailored for specific needs.
Meet the Avatars: Your Personal AI Team
Mivi AI Buds come packed with domain-specific Avatars that act like personal experts in your ear. Each Avatar offers unique benefits:
- Guru Avatar – Your everyday knowledge buddy. Get clear, jargon-free explanations on any topic—be it science, history, or common questions.
- Interviewer Avatar – Prepping for a job? This Avatar helps you sharpen your interview skills with mock sessions and detailed feedback.
- Chef Avatar – Cooking simplified. Get step-by-step instructions, ingredient swaps, and real-time help while your hands stay busy.
- Wellness Coach Avatar – Feeling low or anxious? Talk it out. This Avatar listens, offers calm advice, and ensures you feel heard—judgment-free.
- News Reporter Avatar – Stay updated on current affairs, sports, and global events with curated news tailored to your interests.
These Avatars elevate the AI Buds from mere earphones to intelligent life tools, making daily tasks more efficient and enjoyable.
Sound That Speaks for Itself
Of course, audio quality remains at the core of Mivi’s DNA. The AI Buds feature:
- Hi-Res Audio and LDAC for lossless, studio-grade sound
- 3D Soundstage and Spatial Audio for immersive listening
- Quad Mic ANC (Active Noise Cancellation) for crystal-clear calls
- Up to 40 hours of battery life for non-stop performance
This makes them ideal for audiophiles, professionals, and everyday users alike.
Designed for Comfort, Built for India
Mivi has also gone the extra mile in ergonomics. The hourglass-inspired design ensures a snug yet comfortable fit for extended use. And since these are Made in India, they’re tuned for Indian ears—literally. Thousands of voice samples across regions were used to train the AI, ensuring accurate voice recognition regardless of accent or dialect.
Moreover, Mivi’s custom firmware optimizes real-time AI interaction without draining battery life—something global competitors still struggle with.
Price and Availability
Priced at ₹6,999, the Mivi AI Buds are available exclusively on Flipkart and mivi.in. This makes them not only innovative but also accessible to millions—offering premium AI tech without the premium price tag.
About Mivi Buds
Founded in 2016 by Viswanadh Kandula and Midhula Devabhaktuni, Mivi has consistently pushed the boundaries of Indian electronics. With a 1500+ strong team and 20 million customers served, the company is no stranger to innovation. From affordable TWS to home audio solutions, Mivi has transformed audio from luxury to an everyday essential—and now, it’s doing the same for AI.
The Mivi AI Buds aren’t just earbuds; they’re the beginning of a new era. One where your tech doesn’t just serve you—it understands you.
Watch the launch film here
