Sealy The US-Based Mattress Company Opened “Sealy Mattress Gallery” in Hyderabad, Telangana
Sealy, the US-based mattress company, opened “Sealy Mattress Gallery” in Hyderabad, Telangana on 23rd January 2023. This is the second company-owned store in India — the first one is in DLF Mall of India, Noida. Sealy has 24 other stores in major cities of India, including Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, Coimbatore, Erode, Tirupur and Indore. Most of these are franchisee-owned. The Mattress Gallery will be the 25th store overall, and the 3rd store in Hyderabad.
The store is being opened by Mr. GSS Jagannath, Director of Sealy India, in the presence of franchisee partners, colleagues, guests, architects, interior designers, and others. The Gallery is spread over 1000 sq ft, located in Midtown Plaza, Road No 1, Banjara Hills.
According to GSS Jagannath, the Gallery showcases mattresses ranging from INR 68K to 8 lakhs. The products are targeted at customers who don’t mind spending more for ‘a good night’s sleep.’ The Gallery mainly offers a sleep experience to its customers with products for the Right Support, Comfort and Durability. The mattresses are designed to match the Indian customer’s requirements while keeping in mind the Indian lifestyle and climatic conditions. The brand will offer comfort systems for unsurpassed sleep comfort.
The Indian organized mattress market is approximately more than INR 15000 Cr out of which premium and luxury mattresses command a 2-3% market share. The luxury mattress market is growing more rapidly than the overall branded mattress market, which is growing at 12-15% annually. Sealy falls into the Premium and Luxury segments and is targeting a decent share in the competitive market. Sealy has seen this opportunity and decided to put up its first plant in Hyderabad, which will commence production by end of 2023 or early 2024. Our vision is to expand our distribution network to every important city in India in the next couple of years.
With continued growth in Hyderabad, we see an excellent market opportunity for our products in the city and this is the reason behind opening another company store. Growth in the mattress market is due to many factors, such as increased income levels, infrastructural development, and an increased number of residential units, villas, premium apartments, and luxury living units. The inflating number of hotels and hotel rooms in the country is contributing to its growth.
The organized mattress market encompasses three types of mattresses — namely Coir, PU foam, and spring. Traditionally, coir and foam mattresses have been preferred by Indian consumers, but the demand is now changing towards spring mattresses. This is a global trend, as well. Though this segment is small in India, it is growing rapidly. The demand for good quality mattresses is increasing in India every day. The major factor is a focus on good health; a good night’s sleep is as important as a workout and diet.
Sealy has a long history of making quality mattresses. The first Sealy mattresses were made in 1881, in a small town called ‘Sealy’ in Texas, USA.
As early as 1949, Sealy introduced its first Sealy Posturepedic brand mattress in conjunction with leading orthopedic surgeons. It is the only mattress in the industry that focused on the importance of correct back support, designed in cooperation with orthopedic surgeons. Posturepedic is a trademark spring mattress designed to give orthopedic support and help relax the body.
Sealy leads the bedding industry in research and development. The everlasting pursuit of sleep science for over 140 years and the constant brand concept make Sealy different and outstanding: “Harmony of comfort, support, and durability”. Sealy is synonymous with an orthopedically correct design, a pressure-relieving comfort system, and long-lasting durability.
Sealy’s decades of research have brought tremendous success and popularity to the product. Innovation is the key reason why Sealy mattresses for correct back support is the best-selling bed in the world and are sought after by well-known hotel chains worldwide. Through Sealy’s continuous research, the performance of the product has been enhanced with a greater value for money and uncompromised quality.
Sealy maintains one of the largest and most advanced research and development centers and testing laboratories.
