Rohit Sharma Joins Freyr Energy as First Brand Ambassador, Launches ‘Solar Ho, Toh Freyr Ho!’ Campaign
Freyr Energy has named cricketer Rohit Sharma its first-ever brand ambassador. The announcement was made in Hyderabad on September 30, 2026. The partnership launches with a nationwide campaign called ‘Solar Ho, Toh Freyr Ho!’.
What Is the ‘Solar Ho, Toh Freyr Ho!’ Campaign?
The campaign rests on one idea. Rooftop solar is a 30-year decision, so families need a company that delivers year after year. Freyr Energy is the second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana. Rohit Sharma, India’s World Cup-winning captain, fronts the campaign.
A series of creatives and ad films went live from September 30, 2026.
Why Rohit Sharma and Freyr Energy?
The company links the two through consistency. Rohit Sharma has played at the highest level of international cricket for nearly two decades. Freyr Energy has worked on Indian rooftops for more than a decade.
Freyr Energy’s Track Record
- 20,000+ solar systems designed, financed, installed and serviced
- 40+ cities covered
- Industry firsts: a customer app, self-cleaning solar systems and solar experience centres
PM Surya Ghar Subsidy and Financing
The launch comes as the PM Surya Ghar: Muft Bijli Yojana brings millions of families to rooftop solar for the first time. Eligible households can get government subsidy support of up to ₹78,000. Financing at low and competitive interest rates can further cut the upfront cost.
The company argues that the real question for families is no longer whether to go solar, but whom to trust with the system over its lifetime.
What the Leaders Said
Saurabh Marda, Co-founder and Managing Director, said Freyr Energy wants to raise the bar for homeowners across the full 30-year life of a system. He said Rohit’s career in cricket reflects that standard.
Radhika Choudary, Co-founder and Director, said families trust a company for three decades when they install solar. That company must show up every time and stand by the decision. She said the campaign line captures this in five words.
Rohit Sharma, who is exclusively managed by RISE Worldwide, said protecting the environment has long mattered to him. He said rooftop solar lets families contribute, and that a trustworthy partner is important. He added that he is happy to encourage more families to choose a cleaner future.
Rajan Mahalingam, Marketing Head, said the campaign aims to make Freyr the first name families think of for rooftop solar. He said Rohit’s reputation for consistency and trust matches the company’s promise, which gives the campaign authenticity.
About Freyr Energy
Saurabh Marda and Radhika Choudary founded Freyr Energy in 2014. It has completed 20,000+ installations for homes and businesses across 40+ cities. The company offers system design, installation, financing assistance and technology-enabled customer support in one place.
Read more: [Freyr Energy official website]
