Green Gold Animation has announced the launch of Green Gold TV, its first Free Ad-Supported Streaming Television (FAST) channel for kids and family audiences.
The 24×7 Hindi channel is now live on major connected TV platforms including TCL, Airtel Xstream, RunnTV, YuppTV, and Cloud TV. More platforms will join soon.
With this launch, Green Gold Animation becomes one of the first Indian animation studios to enter the FAST ecosystem. As connected TV viewership grows across India, the FAST model is emerging as a powerful new way to deliver premium entertainment for free.
What Green Gold TV Offers
Green Gold TV will feature a large library of hit shows and movies from Green Gold’s catalogue.
The channel includes full-length episodes and long-form movies from popular titles such as:
- Super Bheem
- Mighty Raju
- Chorr Police
- Krishna Balram
- Luv Kushh
- Maha Ganesha
- Vikram Betal
The entire library will stream for free, supported by advertising, providing families with continuous, safe, and high-quality entertainment.
Why FAST Channels Are Growing in India
The FAST category is growing quickly around the world. In India, the rise of connected TVs is accelerating this shift.
Industry reports suggest that connected TV households may cross 150 million in the next few years.
Therefore, FAST channels are becoming a major opportunity for content creators and advertisers.
Unlike subscription OTT platforms, FAST channels offer a lean-back viewing experience similar to traditional television but delivered over the Internet. Shows play continuously without the need for user selection, making them ideal for families and children.
Green Gold’s Vision for Digital Expansion
Commenting on the launch, Rajiv Chilaka, Founder & CEO of Green Gold Animation, said:
“FAST channels are changing how families enjoy entertainment. With Green Gold TV, we aim to bring India’s original stories into homes across the country—free, seamless, and future-ready.”
The company confirmed that Green Gold TV will operate as a standalone curated feed, separate from its YouTube channels.
Programming includes 22-minute episodes and 60-minute movies, designed for both young viewers and family co-viewing.
Launch Lineup and Future Plans
Green Gold TV will launch with six flagship titles and expand its content library over time.
New IPs, original programming, and long-format specials will gradually be added.
This move also opens new advertising and brand-partnership opportunities for Green Gold Animation.
A Milestone for Indian Animation
By embracing the FAST model early, Green Gold Animation is setting a new benchmark for how children’s content is distributed and discovered across digital-first platforms.
The launch strengthens the company’s mission to deliver premium, safe, and accessible entertainment to millions of Indian families.
About Green Gold Animation
Founded in 2001 by Rajiv Chilaka, Green Gold Animation is a pioneer in Indian animation.
The studio is known worldwide for creating beloved characters such as Chhota Bheem and Mighty Raju.
Today, Green Gold operates across multiple verticals including TV series, films, apps, games, digital content, toys, licensing, merchandising, and branded retail stores.
The company continues to expand globally and aims to deliver culturally rich Indian storytelling to audiences across the world.
