After the record-breaking success of the Vijayawada Utsav, Shreyas Media is launching carnivals across India. The Vijayawada Utsav entered the Guinness World Records and attracted millions of visitors. This success inspired the company to bring similar celebrations to other cities.
Vijayawada Utsav: A Record-Breaking Event
The Vijayawada Utsav became the world’s largest carnival, welcoming over 50 lakh people. The festival featured 3500+ events, 3,000+ artists, 11 concerts, and 11 drone shows over 11 days. It generated an estimated Rs. 1,000 crore in local business.
Gandra Srinivas Rao, founder of Shreyas Media, said,
“We showed our capability by organizing India’s largest carnival. People from across the country and abroad attended. It was a huge success.”
Nationwide Carnival Expansion
Shreyas Media will now organize year-round carnivals in cities across India. They will celebrate festivals such as Bihu, Onam, Ganesh Chaturthi, Pongal, Lohri, Durga Puja, and Sankranti.
Highlights include:
- Araku & Gandikota Festivals: Cultural celebrations with international artists.
- Farmers’ Festival in Andhra Pradesh: Special events for agriculture during Sankranti.
- 30+ Big Concerts: Throughout the year in Andhra Pradesh.
- Araku Coffee Festival: A large-scale cultural and culinary event.
Boosting Economy and Employment
The Vijayawada Utsav created over 25,000 jobs directly and indirectly. Visitors enjoyed 600 stalls and local businesses benefited greatly. Srinivas Rao explained that such festivals increase tourism, create revenue, and offer brand exposure.
Global Recognition and Cultural Impact
The festival placed Vijayawada on the global tourism map. Shreyas Media partnered with Society for Vibrant Vijayawada and Andhra Pradesh Tourism to deliver world-class entertainment. This success proves the company can organize similar carnivals nationwide.
Future Goals
Shreyas Media targets Rs. 5,000 crore in business from these events in the next five years. By combining culture, entertainment, and economy, the company aims to create unforgettable experiences for millions of people in India.
Conclusion
Shreyas Media is transforming Indian festivals. From Vijayawada Utsav to pan-India carnivals, it delivers joy, culture, and economic growth. Citizens can expect exciting events, live concerts, and cultural celebrations in cities across the country.
