Hyderabad got a stylish shake-up this weekend as Ibrahim Ali Khan brought his effortless charm to the launch of WROGN’s latest collection at Shoppers Stop, Inorbit Mall. The event wasn’t just about fashion—it was about attitude, individuality, and the next chapter of a brand that already has Virat Kohli as its face.
Ibrahim Ali Khan Steps Into the Spotlight
Dressed head-to-toe in WROGN, Ibrahim embodied the brand’s bold and unapologetic spirit. Fans and shoppers couldn’t get enough, and for Ibrahim, this collaboration felt more than just a professional move. “Joining WROGN feels natural because it’s all about being yourself—real, raw, and unapologetic. That’s exactly how I see style, and how I live too,” he said.
His connection to Shoppers Stop also added a nostalgic twist. “Shoppers Stop has been a part of my life since childhood—it’s where I’ve grown up shopping. That’s why this journey feels so exciting and personal.”
A Collection That Doesn’t Hold Back
The new Autumn-Winter ’25 drop is designed for every mood:
- Daywear that works hard – premium shirts, flat-knit polos, and versatile denim.
- Evening looks that own the room – luxe fabrics, gold-finish sheens, and bold textures.
- Transitional fits – outfits that move seamlessly from work to weekend.
As Ibrahim put it through his presence, this isn’t just fashion—it’s a way of living loud.
The Brand Speaks: Shoppers Stop & WROGN
For Shoppers Stop, the launch was about delivering more than clothes—it was about creating an experience. “The launch of WROGN’s latest collection, with Ibrahim Ali Khan joining us in Hyderabad, is a celebration of youth, style, and individuality,” said Mr. Kavindra Mishra, MD & CEO of Shoppers Stop Limited. He further explained that, “WROGN brings a differentiated edge to our portfolio, combining bold, trendsetting designs that empower the confident to express their unique style.”
Meanwhile, for Anjana Reddy, co-founder of WROGN, the partnership carried a deeply personal touch. “Shoppers Stop has always been where WROGN’s journey truly began, and together we’ve walked this path hand in hand ever since. Therefore, launching our new collection with Ibrahim here feels incredibly special.”
Fashion Meets Energy in Hyderabad With WROGN
From music and photo ops to stylish showcases, the Inorbit Mall store turned into a festival of fashion. Fans left with selfies, shoppers left with inspiration, and Hyderabad got a front-row seat to one of the season’s most exciting launches.
Moreover, with Virat Kohli and Ibrahim Ali Khan both repping the brand, WROGN is doubling down on its youthful, fearless identity. As a result, this collection clearly proves that the brand isn’t slowing down anytime soon.
