A Milestone Expansion for Minister White Clothing
The city of Hyderabad welcomed yet another reason to celebrate tradition with style as Minister White Clothing, a unit of OTTO Clothing Pvt. Ltd., inaugurated its 55th Exclusive Brand Outlet (EBO) in Chintal. Known for its refined dhotis, shirts, and vibrant shirt–dhoti combo sets, the brand continues to blend elegance with comfort for India’s festive and cultural occasions.
Minister White Brings Tradition Closer to Chintal Families
The new showroom, located at MPR Complex, IDPL X Road, Bala Nagar, Chintal, was opened on September 11, 2025. Speaking about the launch, Mr. Suresh Ramasubramaniam, Chief Business Officer, Minister White Clothing, highlighted that Chintal is a vibrant market where tradition is a part of everyday life. From weddings to festive gatherings, the outlet promises to be a one-stop destination for quality traditional wear catering to families across Chintal, Balanagar, and surrounding areas.
Strengthening Roots in Hyderabad
Adding to this, Thiru. S. Pothiraj, Managing Director & CEO, OTTO Clothing Pvt. Ltd., emphasized that Hyderabad has always embraced Minister White. The brand’s 55th outlet in the city is more than just an expansion—it is a step toward deepening customer connections by offering consistent quality, variety, and trust.
Innovation in Traditional Wear
Innovation in Traditional WearSince its inception in 2014, Minister White has been pioneering innovations in ethnic fashion. Its Flexiwaist™ dhoti revolutionized comfort with an adaptive fit, while its portfolio now spans panchakacham dhotis, festive kurtas, art-silk and cotton shirts, shirt–dhoti combos, children’s ethnic wear, and accessories such as dhoti belts, vests, briefs, and angavastram. All products are crafted at modern facilities in Tamil Nadu, combining tradition with craftsmanship.
Looking Ahead: A Global Vision
With over 55 exclusive stores and 5,000+ multi-brand outlets across India, the company is now setting its sights on a bigger stage. The goal is to expand to 100 EBOs by FY 26–27, strengthen its footprint in North India, and foray into global markets, including the USA, UK, Middle East, and Southeast Asia.
The launch of Minister White’s latest outlet in Chintal is more than a store opening—it represents the brand’s growing bond with tradition-loving families while also charting a path for international recognition. With innovation at its core and expansion on the horizon, Minister White continues to redefine ethnic wear for modern India.
