The City of Pearls just got brighter. Hyderabad officially welcomed élevé Diamonds, a next-generation diamond jewelry brand from the iconic house of Tibarumal Jewels, with the grand opening of its flagship showroom in Kokapet.
The glittering launch event was graced by Miss Universe Telangana 2025, Ms. Kashvi, and Mrs. India Crown Winner, Dr. Preethi Adusumilli, making it a star-studded celebration of elegance, legacy, and modern innovation.
Ethical Diamonds, Modern Luxury
élevé Diamonds brings IGI-certified lab-grown diamonds to Hyderabad. These diamonds are 100% real, created using eco-friendly technology, and come without the ethical concerns of traditional mining. Unlike mass-produced jewelry, every piece is handcrafted, light in weight, and designed for daily wear.
“We want to redefine what luxury means. It’s not just about shine—it’s about conscience and craftsmanship,” said Pankaj Gupta, co-founder of élevé Diamonds.
Along with Trishank Gupta and Abhiram Agarwal, he shared how the brand will offer premium designs that respect both nature and tradition.
The Charminar Collection: A Tribute to Hyderabad
The event featured the exclusive launch of the Charminar Collection, a tribute to Hyderabad’s timeless architecture. Designed by Pankaj Gupta, the collection reflects the charm of the city through intricate, locally inspired designs.
Each piece is unique. No duplicates, no factory-made designs. Just true craftsmanship, created to last and tell a story.
Future Expansion: From Hyderabad to the World
Not only is élevé Diamonds sustainable, but it’s also socially responsible. A portion of every purchase goes toward initiatives like Beti Bachao, Beti Padhao and artisan welfare programs.
The brand plans to expand soon. New stores are coming to Banjara Hills, Kompally, Warangal, Coimbatore, and even the United States. With over 100 years of trust from Tibarumal Jewels, élevé Diamonds is ready to take Indian elegance to the world.
