In a first for India, Hyderabad-based startup SVAG Pet Homes has introduced a revolutionary concept, Barkitecture, redefining pet care and living. With products like Barkkey Villas, Pods, and Designer Furniture for dogs, SVAG Pet Homes aims to create personalized spaces for pets that blend comfort, style, and functionality.
What is Barkitecture?
Barkitecture, a trending concept in the pet industry, focuses on creating dog-centric designs, offering pets their own spaces that cater to their specific needs and tastes. Much like human architecture, Barkitecture ensures that pets experience the best of comfort and luxury, elevating traditional kennels to stylish havens.
The Vision Behind SVAG Pet Homes
Founded by Sushanth Kanneganti and Vishal Bothra, along with co-founders Gopal Varma and Anudeep Y, SVAG Pet Homes was born out of a love for pets and an understanding of the evolving needs of pet parents. During the launch event at FTCCI, the founders highlighted how the post-pandemic era has witnessed a surge in pet adoptions, with dogs often becoming integral members of families.
“Pet parents now see their dogs not just as companions but as family members deserving of personalized spaces,” said Vishal Bothra.
Products That Speak Comfort and Style
SVAG Pet Homes offers a range of innovative products:
- Barkkey Villas and Pods: Customized spaces designed for dogs to relax and recharge.
- Pet-Friendly Furniture: Combining aesthetics with functionality, these pieces are perfect for modern pet-loving homes.
- B-Bowl: A thoughtful initiative aimed at feeding and caring for street dogs.
The products are available on their website (www.barkkey.com), Amazon, and Instagram (@barkkey.india). Prices range from ₹15,000 to ₹5,00,000, making them accessible to a wide audience of pet parents.
A Foundation for a Better Future: Barkkey Foundation
Alongside their product line, SVAG Pet Homes has launched the Barkkey Foundation. This initiative focuses on promoting responsible pet parenting and improving the lives of stray dogs through compassionate programs. Hyderabad, home to over 4 lakh stray dogs, stands to benefit immensely from such endeavors.
For every product sold, a portion of the profits will support ten stray dogs, showcasing the company’s commitment to animal welfare.
Why Barkitecture Now?
India’s pet industry is booming, with a pet population of 38 million in 2023, including 34 million dogs. The market is growing at 9% annually, with pet care spending reaching $3.6 billion in 2024. This creates a promising landscape for innovations like Barkitecture.
The startup is focusing exclusively on the dog market for now. “The potential is immense, and we aim to explore it fully before expanding into other areas,” said Sushanth Kanneganti.
Join the Movement
SVAG Pet Homes is looking for volunteers to assist in their mission to care for stray dogs. Whether it’s through the purchase of their innovative products or by volunteering, there are plenty of ways to get involved.
SVAG Pet Homes is not just a startup; it’s a movement toward making the world a better place for our four-legged friends. With Barkitecture, they are not only revolutionizing pet care but also setting a benchmark for responsible pet ownership and animal welfare.
