Hyderabad: The market for organized poultry production in India is continuously increasing. Backyard Poultry is established as a small rural enterprise. At the same time, the share of organized poultry production at the corporate level is continuously increasing. The reason India poultry market size reached a value of USD 30.46 billion in 2023. The industry is further expected to grow at a CAGR of 8.1% in the forecast period of 2024-2032 to reach a value of approximately USD 61.41 billion by 2032.
A large section of the population in India has turned towards consumption of poultry, chicken and eggs. After Corona virus, people have started understanding that the health benifits of eggs for a better immune system cannot be denied. Doctors and experts have also confirmed this. That’s why whether in the city or rural areas of India, people do not avoid eggs and chicken. The growing graph of the poultry market has directly benefited from this. The India poultry market has been divided into traditional retail stores, business-to-business, and modern retail stores. Among these, traditional retail stores remain the most preferred choice of consumers, and, thus, the segment accounts for the largest share for both eggs and broilers in the industry. The reason for the growth of the segment is the increased consumer demand for freshly slaughtered chicken available at these stores.
Regionally, Andhra Pradesh, Telangana and Maharashtra dominate the market for eggs and broilers, respectively, in India. The market growth in these states is the result of increased government initiatives to develop the poultry sector in the region.
Poultry involves raising of birds like ducks, turkeys, chickens and geese for their eggs and meat at domestic or commercial level. Over the decades, the India poultry market has undergone significant transformation, and the region has emerged as one of the major sectors of the economy.
The key states in the India broiler market include Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, Karnataka, Madhya Pradesh, Uttar Pradesh, Bihar, Punjab, Rajasthan, Orissa, and Kerala, among others.
The key states in the India eggs market include Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, Karnataka, Madhya Pradesh, Uttar Pradesh, Bihar, Punjab, Rajasthan, Orissa, and Kerala, among others.
The India poultry market is being driven by the rising disposable incomes and changing consumer food habits. The shift from the traditional Indian diet, which heavily depends on pulses, to food products such as meat, eggs, and dairy products to meet the protein requirements of the human body is significantly aiding the industry growth. The growing awareness regarding health and wellness is further driving the demand for a protein-rich diet. Other factors like rising disposable incomes, improving living standards and lifestyle patterns, rapid urbanisation, and the growth of the distribution channels are propelling the industry further.
The strong growth of the food services market, including food chains, restaurants, and fast food joints, is leading to the increased consumption of broiler meat and eggs. In India, both traditional Indian non-vegetarian recipes and fast food recipes involve the use of broiler meats, as well as eggs, making them a significant part of the cooking.
Over the forecast period, the growing popularity of online food delivery channels such as Zomato, Uber Eats, and others is expected to aid the food services market, which will aid the growth of the poultry market in India.
The government is also excited by the improving condition of India’s poultry market and policies are being prepared to suit this industry. The growth of poultry market will not only generate a large number of jobs, but this industry is also making an important contribution to India’s GDP.
