The Real Hero of the Kitchen Meets His Real Match – MINAR: Har Kitchen Ka Hero
Hyderabad, November 5, 2025:
Sree Sai Roller Flour Mill Pvt Ltd (SSRFM), Hyderabad’s largest manufacturer of premium flour under the brand MINAR, announced the appointment of celebrity chef Sanjay Thumma, popularly known as Vah-Chef, as its new brand ambassador.
The announcement took place at a grand event at District150 by QUORUM, Madhapur, celebrating the collaboration between two of Hyderabad’s most respected culinary icons. The partnership reflects a shared passion — to bring authentic, premium-quality flour to every home and inspire cooking excellence across India.
Collaboration Highlights
As part of the partnership, Chef Thumma will lead a series of digital campaigns, live cooking demonstrations, and brand initiatives showcasing MINAR’s superior flour range. Together, SSRFM and Vah-Chef aim to celebrate the true hero of every kitchen — the ingredient at the heart of every great recipe.
Chef Sanjay Thumma shared his excitement, saying:
“As a chef, I know that great food begins with great ingredients. Sree Sai Roller Flour Mill’s dedication to crafting high-quality flours resonates deeply with me. I’m delighted to collaborate with a brand that shares my love for quality and tradition.”
