Snapchat is fast-forwarding its campaign to empower India’s digital creators with the arrival of Snapchat Creators Connect in Hyderabad. This one-of-a-kind on-ground conference is intended to inspire local talents, enable co-creations, and present monetization solutions to augment digital storytelling.
Under this effort, Snapchat has partnered with top creator agencies in Hyderabad, such as Tamada Media, ChaiBisket – Mutiny, NRGY+, Silly Monks, and Whacked Out Media. The firm seeks to develop additional partnerships to promote regional content creators. Further, Snapchat is reaffirming its commitment to education and mentorship via Snap School, a platform that enables new creators to develop storytelling competencies. Another priority initiative, Savvy on Snap, offers content creators consulting assistance and resources to enhance their reach and creativity on the platform.
For long-term growth and sustainability, Snapchat is also launching global creator-focused revenue share and rewards programs, enabling creators to develop careers while connecting with audiences in a genuine way.
Nani Joins Snapchat: A Landmark Moment for Regional Creators
A major highlight of the event was the debut of Natural Star Nani on Snapchat. Known for his realistic performances in Telugu cinema, Nani’s presence electrified the audience at Snapchat Creator Connect in Hyderabad. He engaged in discussions about his upcoming movie, HIT: The Third Case, and emphasized the importance of authenticity in digital storytelling.
To celebrate this collaboration, Snapchat launched a Movie Lens for Nani’s latest film, allowing fans to immerse themselves in the movie’s universe using augmented reality (AR).
Expressing his excitement, Nani shared, “Storytelling has always been about connection. Today’s creators are redefining how stories are told, and Snapchat provides them with incredible tools—AR, Spotlight videos, and creative storytelling formats. It’s inspiring to see this level of energy and innovation in Hyderabad.”
Hyderabad: A Growth Market for Snapchat
Hyderabad: A Growth Market for SnapchatSnapchat’s Creator Connect program emphasizes Hyderabad’s growing significance in India’s digital creator space. As per YouGov 2023 findings:
- 64% of Hyderabad Snapchat users like to interact with friends and discover Lenses.
- A quarter of users find the app extremely engaging and entertaining.
The city’s high user interaction and heavily established content creation history within the movies, TV shows, and digital content provides the perfect platform for the expansion of Snapchat. Further, the platform is also actively engaged in collaboration with creator agencies, film studios, and publishers from South India to further enhance opportunities around regional content.
Bringing Creators, Talent Agencies, and Industry Experts Together
The event saw more than 50 leading creators attend, such as Nayani Pavani, Swetha Naidu, Nainika Anasuru, Pranavi, and Anusha Ratnam. Top industry experts and brand representatives also came together to talk about digital narrative trends and strategies for growth.
Highlights of key sessions included:
- Rahul Tamada (Tamada Media) discussing creator success and how to create a strong presence on Snapchat.
- Anurag (ChaiBisket) showcasing Snapchat’s collaborations with Telugu cinema and how this is affecting digital marketing.
- Interactive workshops on how to harness Snapchat’s features—Lenses, Spotlight, and Stories—to drive more engagement and discoverability.
Through practical sessions and panel discussions, Snapchat enforced its creator-first philosophy, sharing rich insights into monetization, audience interaction, and augmented reality (AR) storytelling.
Expanding Across India: What’s Next for Snapchat?
With more than 200 million monthly active users in India, Snapchat’s investment in India’s creator economy continues to build.
By creating a diverse and genuine content ecosystem, Snapchat seeks to enable the digital creators of tomorrow, giving them the tools, resources, and platforms they need to thrive in a changing digital world.
