The much-anticipated SITHA App, India’s first women-exclusive gig platform, officially launched today in Hyderabad. Designed to provide flexible, skill-based work opportunities, SITHA aims to empower women across India by turning their talents into income.
The launch was graced by Mr. Duddilla Sridhar Babu, Hon’ble Minister for IT, Industries & Legislative Affairs, Government of Telangana. The event, held at Trident Hyderabad, brought together leading entrepreneurs, tech innovators, and cultural figures committed to driving women’s economic growth.
A Movement for Women, Led by Women
Swathi Nelabhatla, Founder of SITHA and SheJobs, shared her vision:
“SITHA is more than an app — it’s a movement. Our mission is simple: to make every woman financially independent, without forcing her to choose between career and family.”
The app helps women earn from their existing skills—whether it’s home services, beauty, teaching, digital work, or artisanal crafts—through a secure, AI-powered platform built with a “Woman First” approach.
Telangana’s IT Minister Sridhar Babu expressed strong support:
“I’m proud to launch SITHA alongside women who are breaking barriers. This platform reflects Telangana’s vision for a state where no woman has to compromise her dreams.”
The event also featured global leaders like Jhansi Reddy Hanumandla, a U.S.-based entrepreneur and philanthropist, and Sarita Venkatesh, Global Head at Wipro. Film director Harish Shankar and actress-entrepreneur Sree Leela also lent their support to the social impact mission.
What Is SITHA?
SITHA is a verified gig marketplace that connects women with clients seeking services in areas like:
- Health & Wellness
- Beauty & Home Services
- Education & Tutoring
- Digital Consulting & Tech Work
- Event Support & Artisanal Crafts
- Rural and Cultural Gigs
With features like secure payments, gig tracking, skill-based onboarding, and built-in community support, SITHA makes flexible work safe and dignified for women across urban and rural India.
Why SITHA Matters
India has over 200 million women with untapped skills who remain underemployed due to career breaks, caregiving responsibilities, or lack of opportunity. SITHA bridges this gap by offering:
- Work-from-home and mobile-based gigs
- Verified, on-demand work in local communities
- Dignity-first earning options
- Structured support and growth tools
The platform aims to empower 1 million women by 2027, redefining the future of work by putting inclusivity and financial freedom at the center.
About the Founder
Swathi Nelabhatla is a globally recognized entrepreneur and founder of SheJobs, known for advancing women’s employment in tech and non-tech industries.
Her awards include:
- EY Winning Women – North America 2024
- Empowering Women in Industry – DEI Leadership
- 100 Women to Know Across America – JPMC & Know
- The Best Vendor – Women Founder Award
Ready to join the movement? Visit www.sithaapp.com
