Serta, the world’s leading mattress brand, has launched its first exclusive showroom in Telangana at Khajaguda, Hyderabad, marking a significant milestone in its India expansion. Inaugurated by Mr. Nitin Gupta, Executive Director of Serta India, alongside Mr. S.K. Malhotra (Director – Sales & Marketing), Mr. Uday Dubey (Sales Head), and Mr. Ankit Goyal of Decor World Select, the event drew prominent architects, interior designers, and industry experts.
Serta’s Ambitious Growth Plans in India
Serta’s Ambitious Growth Plans in IndiaSerta India, licensed and manufactured by Varahmurti Flexirub Industries Pvt. Ltd. (VFI), aims to open five exclusive stores in Hyderabad within the next 12 months, 10 in Telangana over two years, and 100 across India in the same period. “Our Telangana push is a key part of our strategy to achieve a ₹200 crore turnover,” said Mr. Gupta. With over 90 years of global expertise, Serta is present in 150+ countries and is renowned for innovations like Posture Perfect Spiral Spring Technology and Air Support Foam.
Introducing Serta Antarctic: India’s Coolest Mattress
The new showroom showcases Serta’s premium range, including the Serta Antarctic, dubbed India’s coolest mattress. Featuring the exclusive Cooltex System with 15x better cooling power, it ensures quick sleep onset and all-night comfort. Priced between ₹2.78 lakh and ₹4 lakh, the Serta Antarctic caters to luxury consumers seeking advanced sleep technology. “If you want to fall asleep fast, try Serta Antarctic,” said Mr. Ankit Goyal.
Serta’s mattresses, priced from ₹30,000 to ₹4 lakh, appeal to both premium and luxury segments. Since entering India in 2012, the brand has grown to 35 exclusive stores and 200+ franchise and dealer outlets across cities like Bangalore, Chennai, and Coimbatore.
Tapping into India’s Booming Luxury Mattress Market
India’s luxury mattress market is thriving, with the organized segment valued at ₹500 crore and the unorganized at ₹15,000 crore, growing at 20–25% annually. Hyderabad’s booming real estate and health-conscious population make it a prime market for Serta. “The luxury mattress segment is ripe for innovation,” said Mr. Uday Dubey. “We aim to double our growth in Hyderabad year-on-year.”
Emerging trends like adjustable mattresses, remote-controlled bed bases, and smart sleep-monitoring mattresses align with Serta’s global leadership in sleep technology.
A Legacy of Comfort and Innovation
Mr. Ankit Goyal highlighted the evolution of India’s mattress industry: “In the 1960s, only 2% of Indians used mattresses. Today, Hyderabad’s residential and hospitality sectors drive demand for premium sleep solutions.” Serta’s focus on comfort, durability, and cutting-edge technology positions it to meet this growing need.
Visit Serta’s Khajaguda Showroom
The new Hyderabad showroom offers a hands-on experience of Serta’s luxury mattress range.
About Serta India
Serta, a global leader in sleep solutions, brings 90+ years of expertise to India through Varahmurti Flexirub Industries Pvt. Ltd. With a presence in 150+ countries, Serta is committed to delivering unparalleled comfort and innovation to Indian consumers.
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