Renault India:
Renault India – India’s number one European brand, launched its first one-of-a-kind 3D Anamorphic Outdoor Activation on October 1st in India’s Silicon Valley, Bengaluru – Orion Mall, providing an exceptional experience of Renault KIGER’s sporty design, smart interiors, and multi-sense drive modes. Renault carried out this exceptional 3D Anamorphic Experience campaign in a few other major cities, including Chennai (Express Venue) and Delhi NCR (Ambience Mall).
This is Renault India’s 100% conceptualised and developed in India campaign, which began on the 8th and 9th of October 2022 and is scheduled to run for two weeks. The activation aims to engage customers and potential buyers through immersive visuals and content design that showcases the sporty product design and emphasises the Renault KIGER’s smart interiors and multi-sense drive modes.
Renault India’s first-of-its-kind 3D on-ground anamorphic experience provides an exhilarating visual treat as well as an opportunity for prospective customers to virtually experience the Renault KIGER, amplifying brand resonance for KIGER during the festive season.
Mr. Sudhir Malhotra, Vice President of Sales and Marketing, Renault India Pvt. Ltd, commented on the launch, saying, “We are thrilled to launch this magnum opus ‘Anamorphic 3D outdoor activation’ for Renault KIGER.” This cutting-edge technology-driven out-of-home campaign demonstrates Renault India’s technological prowess. Renault, as part of its brand philosophy, is constantly seeking conscious and pragmatic innovations within India’s tech dynamic ecosystem on all fronts of the business. This one-of-a-kind 3D Anamorphic Outdoor Activation is a step toward revolutionising the industry and ushering in a new wave of dynamic and immersive content via impactful visual language that can better connect with buyers.”
“The campaign provides our customers with a realistic experience of Renault KIGER- a compact SUV with a strong value proposition in terms of innovative design, smart features, leading safety, quality, and performance,” he added. With the approaching festive season, will consider introducing exciting offers across India for its entire range of four-wheelers, allowing customers to make the most of the festivities. These enticing offers are aimed at growing the brand’s customer base and improving their purchasing experience.”
Renault KIGER is one of the most affordable options in the compact SUV segment, with low maintenance costs. Renault KIGER has received numerous awards in the compact SUV category, demonstrating its success in the Indian market. Its world-class turbocharged 1.0L petrol engine not only provides more performance and a sportier drive, but it also has the best-in-segment fuel efficiency of 20.5 KM/L.
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