Reliance Jewels, one of India’s most esteemed jewellery brands, is proud to announce the launch of its latest ‘Vivaham’ wedding collection just in time for the upcoming festive season. Known for blending tradition with modern design, Reliance Jewels’ Vivaham collection is a testament to their ongoing commitment to creating exceptional bridal jewellery that enhances the beauty of Indian weddings.
The Vivaham collection showcases a diverse range of stunning bridal jewellery, offering brides the chance to choose from exquisitely crafted chokers, bangles, earrings, necklaces, hath phool, mang tikkas, nose rings, and waist belts. These pieces reflect the craftsmanship and artistry that have become synonymous with Reliance Jewels.
Exquisite Craftsmanship Meets Tradition and Modern Elegance
The highlight of the Vivaham collection lies in its eight marquee pieces, available in both gold and diamond. These masterfully designed pieces represent the epitome of luxury and elegance, catering to the tastes of modern brides. Whether you’re looking for something grand for your traditional wedding ceremony or something more modern for your reception, Vivaham offers a wide variety of choices that blend the old with the new.
A distinguishing feature of this collection is the incorporation of regional jewellery styles, catering to India’s diverse cultural heritage. Brides from different parts of the country can find a piece that resonates with their traditions and personal style. Each piece in the collection reflects intricate craftsmanship and attention to detail, offering a balance of contemporary aesthetics and timeless charm.
Brides of Vivaham Campaign – A Celebration of the Modern Bride
To celebrate the launch of the Vivaham collection, Reliance Jewels introduced the ‘Brides of Vivaham’ campaign. This campaign captures the essence of today’s bride, who cherishes her individuality while embracing the cultural significance of her wedding day. The campaign showcases brides adorned in the exclusive Vivaham jewellery, highlighting how each piece enhances her beauty and complements her personality. You can catch a glimpse of this campaign here: Brides of Vivaham.
A Word from the CEO
Sunil Nayak, CEO of Reliance Jewels, expressed his enthusiasm about the launch of the Vivaham collection, saying, “Weddings in India are deeply emotional and culturally rich events, and bridal jewellery plays a pivotal role in these celebrations. The Vivaham collection is a tribute to this tradition. We have carefully crafted each set to reflect the rich regional heritage, with a modern touch for today’s brides who embrace their uniqueness. These pieces will become timeless keepsakes, far beyond just wedding day adornments.”
The collection has been designed keeping in mind the modern Indian bride, who wants her jewellery to be a reflection of both her heritage and her contemporary style. Each piece is crafted with precision, ensuring that it becomes a cherished heirloom for generations.
Exciting Festive Season Offers
In celebration of the wedding season, Reliance Jewels is offering brides-to-be an irresistible opportunity to invest in luxurious jewellery at special prices. The brand is extending exciting discounts, including up to 25% off on gold jewellery making charges and up to 30% off on diamond value and making charges. These offers are valid until November 11, 2024, making it the perfect time to purchase high-quality bridal jewellery at unbeatable prices.
Shop the Vivaham Collection
The Vivaham collection is now available both online and across Reliance Jewels’ stores in over 185 cities. With its widespread presence, Reliance Jewels offers brides across India the chance to explore this exclusive collection in person, immersing themselves in the elegance and artistry of each piece.
About Reliance Jewels
Reliance Jewels is a part of Reliance Retail Ltd. and operates over 380 showrooms and shop-in-shops across 185+ cities. With an unwavering focus on design, quality, and craftsmanship, the brand offers a stunning range of gold, diamond, and silver jewellery. Reliance Jewels consistently draws inspiration from India’s rich heritage and crafts exquisite pieces that embody art and culture. For more details, visit Reliance Jewels.
Visit Reliance Jewels on Facebook, Instagram, and their YouTube channel for the latest updates and collections.
The Vivaham collection from Reliance Jewels is more than just bridal jewellery—it’s a celebration of love, tradition, and modern sophistication, designed to make every bride’s special day even more unforgettable.
