Piramal Finance, one of India’s leading non-banking financial companies (NBFCs), has strengthened its footprint in Telangana. The state now contributes nearly 10% of the company’s total business, with a loan portfolio valued between ₹5,000 crore and ₹5,200 crore.
The demand is strong across home loans, loans against property, business loans, and unsecured business loans. Most borrowers in Telangana take loans between ₹10 lakh and ₹30 lakh.
Customer-Centric Approach with Low NPA
Piramal Finance follows a unique lending model that goes beyond just checking CIBIL scores. The company focuses on:
- Understanding the borrower’s business operations
- Assessing both family income and expenses
- On-site visits to evaluate repayment capacity
This hands-on approach, combined with AI-driven loan approval tools, has helped the company keep non-performing loans (NPA) below 1% of its portfolio.
Telangana – A Key Growth Market
Telangana is among Piramal Finance’s top five markets. The company has:
- 44,000+ customers in the state
- 29 branches across 23 cities
- Strong demand from both Telangana and Andhra Pradesh
In the coming months, the company plans to expand its retail branch network in the region.
Jagdeep Mallareddy, Chief Business Officer, said: “Telangana continues to deliver strong growth for our retail business. Spending time with customers on the ground helps us build trust and maintain industry-leading asset quality.”
‘Sameeksha’ – Real Stories, Real Impact
As part of its customer engagement strategy, Piramal Finance launched ‘Sameeksha’, a digital series showcasing real borrower journeys.
- Hosted by actor Brahmaji
- Features inspiring stories like Shri Kasoju Chary’s journey to homeownership
- Available on YouTube, JioHotstar, and Sun NXT
- Targets Tier 2 and Tier 3 towns where digital consumption is growing rapidly
National Presence
Across India, Piramal Finance operates:
- 517+ branches in 26 states
- Coverage across 13,000 pin codes
- Serving 4.2 million+ customers
- 80% of business from Tier 2 and Tier 3 markets
The blend of physical presence, technology-driven processes, and local-level assessments drives its growth nationwide.
About Piramal Finance Limited
Piramal Finance Limited (formerly Piramal Capital & Housing Finance Limited) is a wholly owned subsidiary of Piramal Enterprises Limited. It offers financial solutions for individuals and businesses across:
- Retail lending – Home loans, loans against property, used car loans, small business loans
- Wholesale lending – Construction finance, structured debt, senior secured debt
For more information, visit piramalfinance.com.
