Pantaloons celebrates its 25th Anniversary:
Pantaloons, one of India’s most popular fast fashion destinations among Aditya Birla Fashion and Retail Ltd.’s large retail format stores, celebrated its 25th anniversary today at South City Mall in Kolkata. Parambrata Chatterjee and Priyanka Sarkar, both actors, attended the festivities. Pantaloons released a brand anthem choreographed by Terence Lewis’ Contemporary Dance Company to commemorate the occasion.
Pantaloons, which opened its first store in Kolkata in 1997, is a fashion powerhouse that caters to young consumers. Pantaloons offer clothing from exclusive labels and well-known brands that are elegant and on-trend. The collections include ready-to-wear western wear and ethnic wear for women, men, and children for all occasions, as well as a wide range of accessories and home products such as bed & bath and décor items.
“Pantaloons is one of India’s most loved fashion retail brands,” said Ms. Sangeeta Pendurkar, CEO – of Pantaloons, Jaypore & Style Up, Aditya Birla Fashion and Retail Ltd. As we celebrate our 25th anniversary, we want to thank all of our customers and partners who have supported us and made us a part of not only their wardrobes, but also their lives. We would keep making shopping fun and engaging experience for our customers.”
Pantaloons have released a new brand anthem to commemorate the company’s 25th anniversary. The anthem, created by Roshan Abbas Media and choreographed by Terence Lewis’ Contemporary Dance Company, features a hip-hop composition and choreography that captures the joy and playfulness of fashion.
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