Hyderabad, February 29, 2024: As MTR commemorates its 100th anniversary in India, the brand reaffirms its commitment to meeting the diverse needs of consumers, particularly in Telangana and Andhra Pradesh. Over the past century, MTR has witnessed the changing culinary landscape and adapted its offerings accordingly. From traditional masalas to Ready-to-Eat meals, MTR has aimed to maintain relevance across generations.
Telangana and Andhra Pradesh stand as the second largest and the fastest-growing market in India, emphasizing their pivotal role in MTR’s journey. By customizing the products to suit the regional palate, the brand has delivered the products that consumers admire with MTR’s Sambar Powder, Rasam Powder, Gulab Jamun Mixes and now Rice Masala, a range of Podis, Masala Karam, and more are testament to the dedication to delivering flavors that resonate with the region.
With an overall investment of 100 crores in Telangana and Andhra Pradesh in the last three years, MTR is deeply committed to strengthen its presence in this region.
Mr. Sunay Bhasin, CEO of MTR, expressed, “Our journey has been one of continuous evolution, driven by a deep understanding of our consumers. Rather than adopting a one-size-fits-all approach, MTR places a strong emphasis on comprehending local nuances and customizing its products to fulfill the varied requirements of consumers. As we celebrate 100 years, we also celebrate our commitment and resolve to continue growing in Telangana and Andhra Pradesh.”
As a part of the 100 years celebration, MTR will host the extravagant and loved food festival, “Telugu Ruchulu,” featuring local chefs and celebrating the rich heritage and flavors of Telangana and Andhra Pradesh.
About MTR: With a 100-year-old history of serving authentic Indian Food to Indians, MTR stands tall as an Indian heritage brand. The journey to being India’s premier, processed food brand has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR product always embodies the tradition of unmatched taste and quality. Culinary secrets that have been protected and handed down over the generations are
transformed into authentic recipes that are trusted and used by thousands of mothers. The MTR of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.
A popular household name, MTR is synonymous with delicious Indian food in an easy-to-use packaged format. With a diverse portfolio including many iconic products like Sambar Powder, Puliogare, Rava Idli, Gulab Jamun Mix, Badam drink mix which are household names today, MTR unifies India tastefully – making the homemaker the ‘hero’.
MTR Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com). For more information please visit www.mtrfoods.com. Shop MTR products on shop.mtrfoods.com. Visit @MTRFoodsIN on YouTube for recipes and more.
About Orkla India
Orkla India is a collection of leading local Indian food brands. It owns iconic heritage brands – MTR, Rasoi Magic and Eastern. The company’s portfolio serves all meal occasions with diverse offerings from Spices and Masalas, Ready to Eat, Sweets, Breakfast mixes, 3-minute range, and many more. It comprises 3 business units – MTR, Eastern, and International Business. MTR and Eastern hold superior market positions in Karnataka, Kerala, AP & Telangana. The International Business reaches out to the migrant Indian population across 42 countries. Orkla India has its corporate office in Bangalore, Karnataka. It has more than 3000 employees and 11 factories.
Orkla India is one of the 12 portfolio companies of Orkla ASA, an industrial investment company based in Oslo, Norway. Orkla ASA is listed on Oslo Stock Exchange.
