Bollywood superstar and wellness icon Kareena Kapoor Khan has officially become the brand ambassador for Organic Tattva, one of India’s leading organic food brands. Known for her dedication to clean living and mindful motherhood, Kareena’s association with the brand feels like a natural match rooted in shared values.
“As a mother, every choice I make—especially when it comes to food—comes from a place of care and responsibility,” said Kareena.
A Partnership That Reflects Purpose
This collaboration goes beyond a typical brand endorsement. It’s about two powerful voices—Kareena’s influence and Organic Tattva’s integrity—coming together to inspire healthier choices in every Indian household.
Kriti Mehrotra, Co-Founder of Organic Tattva, shared: “When someone like Kareena chooses to believe in us, it’s not just a campaign—it’s a shared purpose built on trust, responsibility, and wellness.”
Why This Campaign Matters
In today’s world, food safety and transparency are more important than ever. Consumers are increasingly asking:
What’s really in my food? Where did it come from?
By spotlighting organic farming and clean eating, this campaign encourages families to rethink their food choices and embrace nutrition that’s both safe and sustainable.
Organic Tattva brings premium-quality organic foods directly to your kitchen. Their product lineup includes:
- Fresh Organic Flours
- Whole Grains & Rice
- Cold-Pressed Oils
- Pure Indian Spices
- Natural Dry Fruits & Nuts
With Kareena Kapoor at the forefront, the brand aims to amplify its message to millions who seek wellness without compromise.
Powered by Maximus Collabs
This powerful collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
Manisha Singh, Founder of Maximus Collabs, said: “This is more than just a campaign—it’s a complete value alignment. Kareena is not just endorsing Organic Tattva, she’s living it.”
