ITC Nimyle, a trusted name in home hygiene, has launched the Clean Equal Mission—a groundbreaking initiative designed to promote equality and shared responsibility in household cleaning. With neem-based, eco-friendly products at its core, ITC Nimyle is taking a step forward in shaping a more inclusive and responsible approach to domestic tasks.
This mission aims to empower children and families by instilling values of equality, teamwork, and hygiene from a young age. Through innovative educational modules and collaborative community efforts, ITC Nimyle is paving the way for a more balanced approach to household chores.
The Importance of Equality in Household Cleaning
Traditionally, cleaning duties have been predominantly associated with women in many households across India. This has led to an imbalance in the responsibility division, which can perpetuate unequal practices and attitudes. However, with changing societal norms and an emphasis on gender equality, the need for a shift towards shared household responsibilities is more urgent than ever.
ITC Nimyle’s Clean Equal Mission seeks to break these stereotypes by emphasizing that cleaning is not just a woman’s responsibility—it is a collective effort that fosters mutual respect and equality between family members.
The Role of Education in Fostering Equality
ITC Nimyle recognizes that education plays a pivotal role in shaping the minds of the younger generation. By integrating cleaning as a shared responsibility into the curriculum of schools and homes, the mission aims to develop empathy, self-reliance, and equality from a young age.
Studies have shown that engaging children in household chores enhances their sense of self-worth, promotes teamwork, and encourages a more inclusive environment. These early experiences prepare them for a future where shared responsibilities and mutual respect are the cornerstones of their personal and professional lives.
Launch Event and Key Participants
The launch of the Clean Equal Mission was a landmark event, held in Hyderabad, featuring prominent personalities from various fields. Former World No. 1 in Women’s Doubles, Ms. Sania Mirza, graced the occasion, adding her voice in support of gender equality and shared responsibilities.
Interactive Panel Discussion
The launch event included an engaging panel discussion with industry leaders and educators:
- Ms. Sania Mirza: Emphasized the importance of responsible parenting and shared household responsibilities for a balanced society.
- Mr. Sanjay Srinivas: Vice President – Marketing, Personal Care Products Business, ITC Limited, highlighted ITC Nimyle’s commitment to fostering equality.
- Ms. Madhavi Chandra: Principal of Gitanjali Devshala and Director at Gitanjali Group of Schools, discussed the need for educational reform towards inclusivity.
- Ms. Kiranmai Choudary: Accomplished educator and parenting mentor, shared insights on integrating equality-focused practices into daily routines.
This diverse panel ensured a well-rounded dialogue on fostering equality in household duties, supported by actionable insights and community involvement.
Interactive Workshop: Clean Equal
Ms. Kiranmai Choudary’s interactive workshop on Clean Equal resonated deeply with parents and educators, offering practical strategies to embed these values into the curriculum and home environments. This hands-on approach helps children internalize these values in a fun, engaging, and meaningful way.
The Impact of Clean Equal Mission
The Clean Equal Mission goes beyond promoting equality—it aims to nurture a sense of responsibility and environmental consciousness. By introducing educational content that highlights the importance of hygiene and teamwork, ITC Nimyle is creating a generation that values equality not only in cleaning but in all aspects of life.
This initiative is expected to reach over 1 lakh students in its first phase in Hyderabad alone. Over the coming months, the mission will expand to engage more than 8 lakh students across India, demonstrating a nationwide commitment to fostering inclusive practices.
ITC Nimyle: A Commitment to Sustainability and Hygiene
ITC Nimyle’s products are crafted with a deep understanding of sustainable living. The neem-based formulations not only ensure effective cleaning but also promote a safer, eco-friendly environment. These products are free from harmful chemicals such as Chlorine, Sulphates, Phosphates, QUATS, and Bleach, ensuring safe usage for children and pets alike.
Furthermore, the Greenpro certification and endorsement by the World Neem Organization underscore ITC Nimyle’s dedication to environmentally responsible practices.
The Clean Equal Mission launched by ITC Nimyle marks a significant step toward fostering gender equality in household responsibilities. Through education, community engagement, and sustainable products, ITC Nimyle is nurturing a mindset of equality and shared responsibility from a young age. As we move forward, these efforts will cultivate a future where cleaning is truly a collective effort, fostering a more balanced and harmonious society.
