India’s first organic ice cream brand, Iceberg, is all geared up for a major expansion in the market with a new premium brand called ‘Organic Creamery by Iceberg’. Hailing from Hyderabad, this company is noted for revolutionizing the Indian ice cream market with its organic offerings. The company plans to expand its presence across the country while aiming to achieve a turnover of INR 100 crore by FY 2026.
Dr Suhas B Shetty, founder and CEO of the company Iceberg, declared at a press conference held in Hyderabad on 1 October 2024 that this 73rd company-owned outlet of the brand will be located at Kavuri Hills, Hyderabad. This Dussehra will see the launch of its new store, which, by an investment of INR 70 lakh, marks what’s shown in terms of commitment towards providing high-quality, organic ice cream to a steadily increasing customer base.
Iceberg began its journey in 2013 from a humble 200 sq. ft. outlet in Nellore, Andhra Pradesh, and has since become an exciting brand in the ice cream market of Telugu states, which already have much to offer. With 72 outlets spread across seven states—Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Rajasthan, and Goa—Iceberg has emerged as a popular name. Of the 72 outlets, 64 are franchises and 8 company-owned. The Kavuri Hills outlet to be launched soon will be the 9th in the list of company-owned entities.
Nellore-based Iceberg has a very impressive, eco-friendly solar energy-operated facility, where 12,500 liters of ice cream per day is manufactured that can go up to 25,000 liters. This green and state-of-the-art facility further clarifies Iceberg’s zeal to go the eco-green way and its innovative approach.
Ambitious Expansion Plans Iceberg has announced plans to increase its footprint by opening 25 more outlets over the next two years. Next year, it aims to open 15 outlets in Hyderabad and the remaining 10 across other cities. The company will commit around INR 11 crore in this expansion, in equal measure across both company-owned and franchised outlets. While doing that, Dr Suhas highlighted their intention to be very closely associated with franchisees. “Quality of service or product is uniform across all locations. We are not seeking a differentiated outcome,” he said.
Innovative Products and Unique Approaches Iceberg has established its brand not only through its organic offerings but also through constant innovation with new and exciting product lines. Starting from 36+ flavors of organic ice cream and unique offerings like charcoal, malai khurma, and gulab jamun, Iceberg has seen to cater to an extremely diverse palette. It was one of the first brands in India to introduce Keto ice cream which fetched them collaboration with Hritik Roshan’s HRX Fitness brand.
Iceberg has also made an appearance on Shark Tank India Season 3, becoming the first-ever company from Andhra Pradesh to participate in this popular show. “.
Iceberg is on course to become a national leader in the organic ice cream market with its premium brand, ‘Organic Creamery by Iceberg’, and has a robust growth plan.
