Freedom Healthy Cooking Oils has launched an inspiring campaign, ‘Your Health Deserves Attention – Start Today with #freedom30minutemovement!’ to motivate women to prioritize their health. Balancing careers, households, and caregiving often leaves women with little time for self-care. This initiative highlights the importance of dedicating just 30 minutes daily to physical activity, reinforcing that self-care is essential, not optional.
Addressing the Growing Health Concerns
The campaign sheds light on alarming statistics from The Lancet Report (2022) regarding women’s health in India. Findings reveal that 60% of Indian women do not engage in adequate physical activity, 1 in 10 is obese, and heart disease among women has surged by 300%. Moreover, 57% of Indian women are unhealthy due to a lack of exercise. To counter this, health experts recommend at least 30 minutes of daily activity such as walking, yoga, or stretching to enhance heart health and overall well-being.
Additionally, the campaign calls upon families to support and encourage women in prioritizing their health, just as they prioritize the well-being of others at home.
The #freedom30minutemovement Initiative
To drive this message forward, Freedom Healthy Cooking Oil has introduced the #freedom30minutemovement, inspiring women to incorporate physical activity into their daily routine. This initiative promotes small, sustainable changes that lead to long-term health benefits.
Mr. P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles & Fats India Ltd, stated, “Women often put their family’s health before their own. The #freedom30minutemovement is designed to remind them that their health matters too. Freedom Healthy Cooking Oil is dedicated to supporting women by offering heart-healthy cooking oils that complement a balanced diet. Let’s join hands and support women in taking this step toward better health.”
Mr. Chetan Pimpalkhute, General Manager, Marketing, Gemini Edibles & Fats India Ltd, added, “The findings from The Lancet (2022) report emphasize the urgent need for women to take charge of their health through improved diet and exercise. At Freedom Healthy Oil, we believe that every woman’s health matters. We encourage them to take the first step by dedicating 30 minutes daily to physical activity, ensuring a healthier future.”
More Than a Campaign – A Call to Action
The #freedom30minutemovement is more than just an awareness initiative; it is a movement empowering women to take meaningful steps toward better health. Freedom Healthy Cooking Oil, known for its purity and heart-health benefits, supports this journey by offering cooking oils that align with a balanced and healthy lifestyle.
About GEF India (Freedom Healthy Cooking Oils)
Freedom is the flagship brand of Gemini Edibles & Fats India Limited (GEF India). The Freedom Healthy Cooking Oil range includes:
- Freedom Refined Sunflower Oil
- Freedom Physically Refined Rice Bran Oil
- Freedom Kachi Ghani Mustard Oil
- Freedom Groundnut Oil
- Sri Krupa Deepam Oil
- Be-Rite Refined Sunflower Oil
Launched in 2010, Freedom Refined Sunflower Oil has been India’s No.1 brand in volume sales for the fourth consecutive year in the sunflower oil category (Nielsen IQ data, Feb 2024). Freedom Rice Bran Oil, launched in 2015, is popular across Andhra Pradesh and Telangana.
‘Freedom’ was ranked among the top five cooking oil brands in India according to the India Today ‘Ipsos Urban Consumer Sentiment Survey 2020.’
Join the Movement
Women across India are invited to take charge of their health and become part of the #freedom30minutemovement. A healthier tomorrow starts today!
