Freedom Healthy Cooking Oils has embarked on an innovative campaign to spotlight its unwavering commitment to quality, safety, and hygiene. Building on the success of its “Courtroom Campaign” featuring renowned actor Tanikella Bharani as a judge, the brand has taken a bold step forward by offering a behind-the-scenes glimpse of its state-of-the-art manufacturing facility.
The Courtroom Campaign’s Evolution
The Courtroom Campaign resonated with audiences through its compelling storytelling, and Freedom Oil has extended this narrative by integrating real-world transparency. Actor Tanikella Bharani, the campaign’s iconic judge, personally visited Freedom Oil’s manufacturing plant, a move designed to authenticate the brand’s claims of unmatched quality and hygiene.
This innovative approach underscores Freedom Oil’s ethos of delivering cooking oils that not only enhance culinary experiences but also prioritize consumer health.
A State-of-the-Art Facility
Freedom Healthy Cooking Oils’ manufacturing plant is a testament to technological excellence. As Tanikella Bharani toured the facility, he was introduced to cutting-edge automation processes that ensure a human-touch-free production environment.
The facility employs advanced machinery from Belgian company Desmet Ballestra, refining imported crude edible oil to meet the highest standards of purity. Freedom Oil’s in-house SKU-making unit and automated assembly lines streamline the packaging process, further ensuring quality. Each batch undergoes 101 rigorous quality checks before reaching consumers, adhering to stringent ISO and FSSAI guidelines.
A Commitment to Transparency
The factory visit offered more than a technical overview; it emphasized Freedom Oil’s dedication to consumer trust. By integrating above-ground effluent treatment systems, the plant identifies potential issues early, reinforcing its promise of safety and environmental responsibility.
Mr. P. Chandra Shekhara Reddy, Senior Vice President of Sales & Marketing at Gemini Edibles & Fats India Limited, highlighted the company’s focus on innovation and transparency. He stated, “At Freedom Healthy Cooking Oils, we strive to set new benchmarks in quality and hygiene. Our manufacturing processes reflect our unwavering commitment to delivering pure and safe cooking oils to our consumers.”
Empowering Informed Choices
Freedom Oil’s initiative also aims to educate consumers about the importance of choosing high-quality cooking oils. According to Mr. Chetan Pimpalkhute, GM of Marketing at Gemini Edibles & Fats India Ltd, “This campaign is designed to empower consumers by blending impactful storytelling with our core values of trust and excellence. We are proud to showcase our rigorous standards and state-of-the-art manufacturing practices to foster informed decisions that benefit consumer health.”
Tanikella Bharani’s visit was pivotal in authenticating Freedom Oil’s claims. After witnessing the meticulous processes, he lauded the brand for its unparalleled focus on safety, hygiene, and innovation. His endorsement reinforces Freedom Oil’s position as a trusted household name.
A Legacy of Excellence
Freedom Oil, the flagship brand of Gemini Edibles & Fats India Limited, has consistently delivered on its promise of quality since its inception in 2010. The product range includes Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil, Freedom Kachi Ghani Mustard Oil, and more.
Freedom Refined Sunflower Oil holds the distinction of being India’s No. 1 brand by volume sales in its category, as per Nielsen IQ data (MAT Feb 2024). Additionally, Freedom Oil has ranked among India’s top five cooking oil brands in the India Today “Ipsos Urban Consumer Sentiment Survey 2020.”
Looking Ahead
Freedom Oil’s campaign is more than a marketing initiative; it’s a movement to instill confidence in its consumers. By offering a transparent look into its operations, the brand not only reinforces its leadership in the edible oil market but also sets a benchmark for quality and integrity.
With the Courtroom Campaign evolving into a factory visit, Freedom Oil continues to redefine consumer engagement by blending innovation, authenticity, and trust. As families across India rely on Freedom Healthy Cooking Oils for their culinary needs, the brand remains steadfast in its commitment to providing purity and excellence, one drop at a time.
Stay connected with Freedom Oil on social media:
- Facebook: FreedomHealthyOil
- Instagram: @freedomhealthyoil
