ETV Win, one of the fastest-growing Telugu OTT platforms, has taken a major leap in viewing experience by integrating Dolby Vision® and Dolby Atmos® into a growing slate of titles. With this upgrade, ETV Win becomes one of the first regional OTT platforms in India to offer a truly immersive audio-visual experience across TVs, tablets, and smartphones.
More than 20 titles are already available in Dolby formats, including marquee releases such as Little Hearts and Constable Kanakam in Dolby Atmos, and the flagship thriller KA in both Dolby Vision and Dolby Atmos. Viewers can now enjoy richer colours, sharper contrast, and lifelike sound—making Telugu entertainment more cinematic than ever.
Streaming Telugu Stories, Now More Immersive
ETV Win hosts some of the most-loved Telugu films and series, including:
- #90s – A Middle-Class Biopic
- Committee Kurrolu
- Veeranjaneyulu Vihara Yatra
- KA
- AIR
- Anaganaga
- Little Hearts
The response to KA—the platform’s first Dolby Vision + Dolby Atmos title—has been extremely positive, showcasing strong audience appetite for premium-quality Telugu content.
With Dolby Atmos, viewers can now feel sound in a more realistic, multi-dimensional space—whether it’s the intensity of an action sequence or the emotional depth of a quiet moment. Dolby Vision enhances visuals with dramatic clarity, making Telugu storytelling even more
Easy Discovery for Dolby Titles
ETV Win has added a dedicated Dolby content rail on the homepage, making it simple for subscribers to find titles available in Dolby Vision and/or Dolby Atmos.
The Dolby experience is accessible to Premium Plus subscribers (₹699 annual plan) through devices that support Dolby formats, including Android phones, iOS devices, smart TVs, and connected streaming devices.
A Strong Content Pipeline
ETV Win is producing 15 original films and series in 2025—the highest output among Telugu OTT platforms. The service also offers:
- A growing slate of theatrical releases
- A curated library of 500+ Telugu classic golden movies
- Fresh originals, nostalgia-driven stories, and regional blockbusters
The platform has crossed 15 million downloads and has 1.3 million paid subscribers, reflecting high engagement across India and global Telugu-speaking regions such as the USA, Canada, and Australia.vibrant.
