Inauguration of Hyderabad“Crompton Signature Studios”:
Hyderabad, 5 July 2022: Crompton introduced its new Built-in Kitchen Appliances in Hyderabad today. Hyderabad is the fifty-first city in our launch sequence, and the products will be launched in the top ten metros across India in the coming weeks.
Crompton introduces 38 new models, including chimneys, gas hobs, built-in ovens, built-in microwaves, and dishwashers. These products were developed based on extensive consumer research that addresses an unmet need to make consumers’ lives in kitchens more pleasurable and comfortable. Crompton’s Innovation and Developments teams used their expertise in Consumer Electricals, Air management & User Experience, and User Interface to achieve the aforementioned goals.
These products are innovative and distinct from the market’s existing offerings, making them very appealing to consumers:
Powerful and low-noise Chimneys that are as quiet as an air conditioner (up to 50% less noise) and can deliver suction up to 2000 CMH
Smart chimneys with Auto-On and Auto Clean feature, which turn on automatically while cooking and clean themselves on a regular basis
Gas hobs are equipped with a flame failure safety device, as well as a digital timer that turns off the burner when the timer expires.
Dishwashers with Turbo Drying technology for faster drying
Built-in ovens with Steam Pulse technology for cooking Indian and international cuisines
We are establishing Crompton Signature Studios to provide our customers with an unparalleled product and brand experience. These stores have been specifically designed with consumer preferences and easy product selection in mind, and are staffed by well-experienced sales consultants.
The following Crompton Signature Studios are ready to welcome customers to Hyderabad:
The stores were opened in the presence of Mr. Nitesh Mathur, Crompton’s Vice President of New Business.
“Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range,” said Nitesh Mathur, Vice President – of New Business at Crompton. The channel has responded positively, with several leading modular kitchen dealers and multi-brand outlets joining us. In addition, we are establishing premium exclusive brand outlets known as ‘Crompton Signature Studios.’ I’d like to express my appreciation and gratitude to our signature studio partners as well as other channel partners. In the next three years, we hope to be one of the top three players in the segment. Leadership is in our DNA, and we are excited to win this segment with our unique value proposition.”