CarDekho Inked 8 Metro Cities with Innovative Three-dimensional Billboards
With the massive success of CarDekho’s OOH campaign, the company installed cutting-edge three-dimensional billboards in eight major cities, including Mumbai, Jaipur, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Surat, and Baroda.
The campaign, with the slogan Bharosa Kar Ke Dekho, emphasises the significance of trust and the ease of selling one’s automobile for the greatest price from the comfort of one’s own home. The commercial demonstrates how CarDekho enables consumers to sell and purchase automobiles from the comfort of their own homes.
The business created a large, well-lit billboard with a spinning trio of toy vehicles. The strong writing of 5,000+ secondhand automobiles was portrayed as circular highways with vividly coloured spinning autos against a black background. On the right, a basic yet effective design features an eye-catching photograph of star Akshay Kumar.
“The great success of the OOH Campaign in just two months has been a terrific experience for the whole CarDekho team,” said Charu Kishnani, CarDekho’s Sr VP-Marketing. Our advertisement’s purpose was to show how CarDekho is all about trust (Bharosa Kar Ke Dekho) and how CarDekho provides convenience by allowing people to sell and purchase automobiles from the comfort of their own homes.”
The firm had a significant 41 percent boost in impressions following this two-month OOH campaign that was quite effective. The Used Car business leads and top metro cities increased by 53% and 28%, respectively, making the brand campaign ‘Bharosa Kar Ke Dekho’ a success.
Customers may sell their old automobiles to CarDekho’s Used Car company in over 100 marketplaces throughout India. With 5000+ used automobiles cataloged on the CarDekho platform, the firm sells verified high-quality used cars at 20+ sites across India, including all metros and significant tier 2 cities.
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