Cafe Niloufer, Hyderabad’s most cherished tea brand, has taken a monumental step forward with the launch of Niloufer Supreme Tea Powder. Unveiled at its grand Hitech City outlet—the largest tea cafe in India—this new blend promises to redefine tea brewing by offering unmatched customization and quality.
A Rich Legacy of Tea Excellence
Founded in 1978 by Shri Anumula Babu Rao, Cafe Niloufer has built a stellar reputation for delivering authentic, aromatic, and flavorful Hyderabadi tea. Known for its signature Irani Chai, Osmania biscuits, and premium tea blends, the cafe has been a favorite among tea enthusiasts for over four decades.
With top-quality Assam tea leaves, this new blend allows households to brew tea according to their taste, whether with high-fat, medium-fat, or low-fat milk.
Customization at Its Best
At the launch event, Managing Director Anumula Shashank highlighted the uniqueness of the new blend, stating, “Tea is personal. Every household has a distinct brewing style. With Niloufer Supreme Tea Powder, we give our customers the freedom to make tea just the way they like it.”
This emphasis on customization and quality makes Niloufer Supreme Tea Powder a perfect fit for tea lovers who crave a richer, fresher, and more balanced flavor.
Expanding into the FMCG Market
With this new launch, Cafe Niloufer is making a strong entry into the fast-moving consumer goods (FMCG) sector in Andhra Pradesh and Telangana. The brand has secured six acres of land in Chandanvalli, allocated by TSIIC, for a state-of-the-art tea and biscuit manufacturing facility.
The upcoming 2.4 lakh sq. ft. plant is expected to create over 600 jobs, boosting both production and local employment. Operations at the tea unit will begin in April 2025, while biscuit manufacturing will follow by June or July 2025.
Where to Buy Niloufer Supreme Tea Powder
To ensure easy accessibility, Niloufer Supreme Tea Powder will be available at major retail stores, including:
- D-Mart
- Ratnadeep
- Reliance Mart
- Local kirana stores
Additionally, it will be available online on Amazon, Swiggy Instamart, and Blinkit, making it easier than ever to get your favorite blend delivered to your doorstep.
More Than Just Tea—A Cultural Icon
Serving over 20,000 customers daily, Cafe Niloufer is more than just a tea brand—it’s a cultural hub for Hyderabad’s tea lovers. The brand’s new campaign slogan, “Kevalam Chai kadu, Charger” (“It’s not just tea, it’s a charger”), perfectly captures the essence of its offerings.
With the launch of Niloufer Supreme Tea Powder, Cafe Niloufer continues its legacy of excellence while embracing modern innovations in tea brewing.
