As World Cancer Day approaches, Apollo Cancer Centres (ACCs) initiates the ‘Unmask Cancer’ campaign, aiming to unravel the truth about cancer, dispel myths, and foster empathy within society. The campaign focuses on addressing the unfortunate discrimination faced by cancer survivors and sheds light on the societal biases stemming from their cancer history.
- Campaign Purpose: ‘Unmask Cancer’ aims to explore life post-cancer, encouraging cancer survivors to share their experiences and challenges openly. The campaign seeks to dispel societal biases and foster empathy.
- Social Experiment Video: ACCs releases a thought-provoking social experiment video highlighting the consequences of discrimination faced by cancer survivors in various aspects of life. The video features individuals from diverse backgrounds, showcasing societal, corporate, and appearance-related biases.
- Awareness in Corporate Sector: ACCs extends the ‘Unmask Cancer’ initiative to the corporate sector, aiming to create awareness and drive meaningful change. A Cancer Sensitization Session led by oncologists and survivors will be introduced, both online and offline, to break the stigma and nurture empathy.
- Empowering Participants: The Cancer Sensitization Session provides an opportunity for participants to understand the disease, break the stigma, and develop practical skills for positive change in life and society. The engagement aims to foster a culture of equality and empathy.
- Testimonials: Mr. Umaesh Satwani, a Cancer Winner, shares his experience of hiding his cancer history due to fear of discrimination. ‘Unmask Cancer’ allowed him and his family to share their story and inspire others to do the same.
- Medical Professionals’ Perspectives: Dr Vijay Anand Reddy, Director and Senior Consultant at ACC, emphasizes the mission to champion the rights of every individual, irrespective of their medical history. Medical professionals stress the psychological support crucial in the post-cancer journey.
- Pledge to #UnmaskCancer: ACCs invites cancer survivors to support the cause by taking a pledge to #UnmaskCancer through participation in the Cancer Sensitization Session.
Quotes from Key Figures:
- Dr Vijay Anand Reddy: “Unmask Cancer is a testament to our dedication to creating a society that supports and uplifts cancer survivors.”
- Mr. Umaesh Satwani: “It’s time for the society to recognize the strength and resilience of cancer survivors.”
- Dr Jagdishwar Goud Gajagowni: “Unmask Cancer is an unprecedented approach to sensitize society to this critical issue and pave the way for a more compassionate world.”
- Dr Prashanth Upadhyay: “None of the cancer survivors have to face cancer alone. Unmask it together, with the support of loved ones and medical professionals.”
- Ms D Sunitha Kumari: “Psychological support is crucial in the journey after cancer treatment. ‘Unmask Cancer’ aligns perfectly with our mission to provide holistic care.”
-Sameera Rao
