Freedom Healthy Cooking Oils has taken a significant step towards increasing its visibility and promoting healthier lifestyles by branding at Moosapet Metro Station in Hyderabad now called Freedom Oil Moosapet Station. This initiative is part of the brand’s broader strategy to reach a wider audience and reinforce its commitment to promoting heart-healthy cooking oils. The vibrant visuals and striking displays at the metro station reflect Freedom’s core message of making healthy cooking accessible to all.
Moosapet Metro Station, located in a bustling area with thousands of daily commuters, offers an ideal platform for Freedom to showcase its range of high-quality oils, including rice bran, sunflower, mustard, and groundnut oils. These oils are packed with essential nutrients and are low in saturated fats, making them perfect for everyday cooking while supporting overall wellness. Freedom aims to educate consumers on the health benefits of its oils, encouraging informed choices that prioritize both nutrition and taste.
This initiative not only boosts Freedom’s brand presence but also underscores its larger mission of promoting healthier living. With strong visibility at one of Hyderabad’s busiest metro stations, the brand hopes to inspire more people to adopt healthier cooking habits. Freedom’s unwavering commitment to health and quality continues to guide its efforts to reach and engage consumers in meaningful ways.
Mr. P. Chandrashekara Reddy, Senior Vice President of Sales & Marketing at Freedom Healthy Cooking Oils, said, “We at Freedom Healthy Cooking Oils are excited to be a part of the daily journey of thousands of commuters through our partnership with Moosapet Metro Station. This initiative reflects our mission to inspire healthier cooking habits by providing oils that are not only rich in nutrients but also support heart health. We hope to make a lasting impact on the community, encouraging people to make better choices for themselves and their families.”
About Freedom Healthy Cooking Oils:
‘Freedom’ is the Flagship brand of Gemini Edibles & Fats India Limited (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil, Freedom Kachi Ghani Mustard Oil, Freedom Groundnut Oil, Sri Krupa Deepam Oil and Be-Rite Refined Sunflower Oil
The ‘Freedom’ brand was launched in 2010 in Andhra Pradesh and Odisha. Freedom Refined Sunflower Oil is the No.1 Brand by volume sales in India in the sunflower oil category (according to Nielsen IQ data (MAT) Feb, 2024).
Freedom Rice Bran Oil was launched in 2015 in Andhra Pradesh and Telangana.
‘Freedom’ was ranked among India’s top five cooking oil brands according to the India Today ‘Ipsos Urban Consumer Sentiment Survey 2020’.
