Freedom Healthy Cooking Oils, one of India’s most trusted and leading edible oil brands, recently concluded the much-anticipated Bumper Draw of the ‘Go for Freedom Gold Offer 2024’. The grand felicitation ceremony took place in Hyderabad on January 30, 2025, where the winners from Andhra Pradesh and Telangana were honored. Noted actor Tanikella Bharani graced the occasion and personally handed over the prizes to the lucky winners.
Celebrating Consumer Engagement with the ‘Go for Freedom Gold Offer 2024’
The ‘Go for Freedom Gold Offer 2024’ was a special promotional scheme launched to engage with consumers during the festive season across five states—Andhra Pradesh, Telangana, Karnataka, Odisha, and Chhattisgarh. The scheme was designed to reward loyal customers and add joy to their celebrations with an opportunity to win gold coins.
The mechanics of the contest were simple: customers who purchased two 1-litre pouches of Freedom Refined Sunflower Oil became eligible to participate in the daily and bumper draws. Over the course of the campaign, 100 consumers won a 1-gram gold coin daily. The bumper draw winners were awarded even bigger prizes:
- Five grand prize winners (one from each participating state) received a 50-gram gold coin.
- Ten second-place winners (two from each state) were awarded a 10-gram gold coin.
- A total of 5,500 winners received 1-gram gold coins throughout the campaign.
All winners were selected through a transparent and randomized process, ensuring fair participation. The full list of winners was published on the official website, www.freedomconsumeroffer.com, keeping the selection process open and accessible to all participants. The campaign’s technology partner, Pine Labs Pvt Ltd, played a key role in managing the digital infrastructure and ensuring seamless execution of the contest.
A Grand Celebration for the Lucky Winners
The felicitation ceremony was a momentous occasion, celebrating not only the winners but also the immense support and trust Freedom Healthy Cooking Oils has received from its customers over the years. The presence of actor Tanikella Bharani added to the significance of the event, as he had earlier visited the Freedom Healthy Cooking Oils factory to witness firsthand the brand’s stringent quality standards and purity measures.
Addressing the gathering, Mr. P. Chandrashekara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles & Fats India Ltd, expressed his gratitude and excitement:
“At Freedom Healthy Cooking Oils, we constantly strive to offer the best products while also engaging with our customers in meaningful ways. ‘Go for Freedom Gold Offer 2024’ was a way to thank our loyal consumers and spread happiness across different communities. Seeing people from diverse backgrounds win these prizes and share their joy is truly rewarding for us. We congratulate all the winners and thank every participant for making this campaign a resounding success.”
Adding to this, Mr. Chetan Pimpalkhute, GM, Marketing, Freedom Healthy Cooking Oils, emphasized the brand’s commitment to health and wellness:
“Our mission has always been to inspire healthier cooking habits. Freedom Healthy Cooking Oils are fortified with essential vitamins and nutrients that support overall well-being. With this campaign, we wanted to add an element of excitement to the festive season while continuing to promote healthy eating habits. We are thrilled with the overwhelming response and extend our heartfelt congratulations to all the lucky winners.”
Freedom Healthy Cooking Oils: A Brand You Can Trust
Freedom Healthy Cooking Oils has become a household name in India, recognized for its superior quality and nutritional benefits. Among its portfolio, Freedom Refined Sunflower Oil remains the most popular choice, thanks to its:
- Fortification with Vitamins A & D, essential for overall health.
- High content of naturally occurring Vitamin E, promoting heart health and immunity.
- Light texture and neutral taste, making it ideal for Indian cooking.
According to Nielsen MAT FEB 2024, Freedom Healthy Cooking Oils holds the No. 1 market share in the Sunflower Oil category in India, further reinforcing its leadership position in the industry.
A Milestone Achievement and a Commitment to the Future
The successful completion of the ‘Go for Freedom Gold Offer 2024’ is a testament to Freedom Healthy Cooking Oils’ dedication to customer satisfaction and engagement. By blending health-conscious products with exciting reward programs, the brand continues to strengthen its bond with consumers.
As Freedom Healthy Cooking Oils looks ahead, the company remains committed to maintaining the highest standards of quality while exploring innovative ways to connect with its audience. The overwhelming response to this campaign has set the stage for future consumer-centric initiatives that will bring even greater value to customers.
The ‘Go for Freedom Gold Offer 2024’ was not just a promotional event—it was a celebration of trust, loyalty, and community spirit. Through this initiative, Freedom Healthy Cooking Oils has once again reaffirmed its commitment to enhancing consumer experiences. With continued innovation, quality assurance, and customer engagement, Freedom Healthy Cooking Oils continues to shine as a brand that truly values its customers.
