Kerala, renowned for its natural beauty and cultural richness, is gearing up to attract domestic tourists this summer with an all-India campaign. The initiative, launched by Kerala Tourism, aims to captivate families and holidaymakers during the upcoming school summer holidays, spotlighting North Kerala and lesser-explored gems alongside its traditional offerings.
Unveiling New Attractions
Tourism Minister Shri P.A. Mohamed Riyas highlighted the state’s focus on introducing innovative travel products like heli-tourism and the sea plane initiative, making Kerala’s destinations more accessible. These projects aim to complement Kerala’s iconic attractions such as beaches, hill stations, houseboats, and backwaters, promising a well-rounded experience for visitors.
Shri Biju K, Secretary of Kerala Tourism, emphasized how improved infrastructure and these new ventures would elevate Kerala’s appeal. The campaign underscores the state’s commitment to offering unique experiences tailored for families and group travelers.
Kerala Cultural Festivities Await Visitors
Adding vibrancy to the summer itinerary are cultural and literary events.
- Nishagandhi Dance Festival (Feb 15-21): Held at the Kanakakkunnu Palace in Thiruvananthapuram, this festival will showcase classical dance forms such as Mohiniyattam, Kathak, Kuchipudi, Bharatanatyam, and Manipuri.
- Kerala Literature Festival (Jan 23-26): Hosted on Kozhikode Beach, this prestigious event brings together over 400 speakers from 12+ countries, including writers, artists, and activists, creating a platform for cultural exchange.
Destination Weddings and MICE Hub - Kerala’s picturesque landscapes and world-class amenities make it a prime location for destination weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Smt. Sikha Surendran, Director of Kerala Tourism, noted the state’s ability to blend tradition with modernity, drawing couples and corporates for memorable events.
Experiential Travel Offerings
Travelers can explore Kerala’s diverse experiences, such as:
- Adventure Activities: Trekking, countryside walks, and plantation tours.
- Luxury Stays: Houseboats, caravans, and jungle resorts.
- Wellness Retreats: Ayurveda-based therapies for rejuvenation.
Rising Tourist Footfalls
Kerala witnessed record-breaking domestic tourist arrivals in 2023, surpassing pre-pandemic levels. In the first half of 2024 alone, the state welcomed over 10.8 million domestic visitors. International tourism is also rebounding strongly, supported by increased bookings during the winter season.
Pan-India Campaign Activities
To further bolster tourism, Kerala Tourism is hosting B2B roadshows and trade networking events across major cities, starting with Hyderabad on January 21. Upcoming meets are planned in Bengaluru, Ahmedabad, Chandigarh, Delhi, Jaipur, Chennai, and Kolkata, targeting industry stakeholders to showcase the state’s transformative initiatives.
A Bright Summer Awaits
Kerala’s comprehensive campaign promises a blend of luxury, culture, and adventure, ensuring an unforgettable summer for every visitor. Whether it’s tranquil backwaters, vibrant festivals, or thrilling treks, Kerala stands ready to enchant travelers from all over India.
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