Chivas Luxe Collective recently unveiled the 5th edition of its flagship event, Alchemy. This year’s theme, Chrysalis, symbolized transformation and the genesis of luxury, bringing forth a multi-sensory celebration of art, craft, fashion, and emotion. Held in Hyderabad, the event exemplified how tradition and modernity converge to redefine luxury.
With a stellar lineup of four remarkable Alchemists, each representing a unique facet of creation, Chivas Alchemy delivered an unforgettable experience. From masterful craftsmanship to avant-garde art installations, every element contributed to an inspiring narrative of metamorphosis.
Jayanti Reddy: The Alchemist of Craft
Hyderabad’s very own Jayanti Reddy masterfully represented the genesis of transformation. Known for her ability to harmonize traditional craftsmanship with contemporary design, Jayanti showcased an intricate bidri-inspired creation. The exhibit included stunning floor installations and backdrop textile art, blending heritage with modern aesthetics.
Her work demonstrated how luxury can be born from deeply rooted traditions. The intricate inlay and engraving techniques she employed served as a testament to the beauty of meticulous craftsmanship. Jayanti’s presentation was a reminder that true luxury evolves from honoring history while embracing innovation.
Aparajita Jain: The Alchemist of Art
Art curator Aparajita Jain brought the transformative process to life, highlighting how abstract concepts can become tangible masterpieces. Set against the historic Taramati Baradari monument, her curated artworks explored contemporary themes while celebrating the past.
Two standout artists amplified this vision. Martand Khosla’s installations played with light and shadow, reflecting the fragility and potential of urban spaces. Meanwhile, Ayesha Singh’s sculptures invited viewers into a realm where architectural styles intertwined, offering a fresh perspective on space and history. Their works underscored how art transcends boundaries, embodying the spirit of metamorphosis.
Anaita Shroff: The Alchemist of Glam
The evening’s glamour was elevated by renowned stylist Anaita Shroff, who unfolded the dramatic emergence of beauty. Her fashion parade captured the essence of transformation, weaving a narrative that transitioned from unexpected beginnings to moments of sheer brilliance.
Attendees were immersed in a golden world of creative energy, where luxury was not just seen but experienced. Anaita’s showcase celebrated beauty as a transformative force, aligning perfectly with the Chrysalis theme.
Naga Chaitanya: The Alchemist of Emotion
The event reached its pinnacle with Naga Chaitanya unveiling the Chivas Luxe Collective perfume. Representing the culmination of the transformative journey, he embodied the essence of luxury as a living experience.
The perfume launch symbolized the multifaceted nature of luxury—rich, complex, and forward-looking. Naga Chaitanya’s presence added a layer of emotional depth, highlighting how luxury is not just about material opulence but also about connection and meaning.
A Collective Vision of Modern Luxury
Co-curated by Sunil Sethi, Founder of the Sunil Sethi Design Alliance, and designer Aashish N Soni, Chivas Luxe Collective Alchemy brought together these four extraordinary visionaries. Each Alchemist represented a distinct phase of the Chrysalis transformation, from the inception of ideas to inspiring the future.
The collaboration between Chivas and these creative minds underscored the brand’s commitment to celebrating innovation and artistry. As Mr. Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, stated:
“Chivas Luxe Collective Alchemy celebrates refined craftsmanship and luxury, echoing the ageless quality of our brand. This year, Chrysalis perfectly encapsulates our journey, inviting connoisseurs to experience luxury not merely as an end product but as a profound narrative woven through imagination and emotion.”
A Night to Remember
The 5th edition of Chivas Alchemy was more than an event—it was an odyssey. From industry leaders to connoisseurs and luminaries, the evening united a constellation of visionaries. Each participant surrendered to the spellbinding celebration of transformation, experiencing the magic of creation in its truest form.
Through the artistry of its Alchemists, Chivas Alchemy illuminated the profound journey from concept to creation. It was a night alive with revelation and awe, offering a glimpse into the future of modern luxury.
Chivas Alchemy’s Chrysalis was a resounding success, showcasing the limitless potential of creativity and collaboration. By redefining luxury as a narrative of transformation, the event left an indelible mark on Hyderabad’s cultural landscape.
This celebration of craftsmanship, art, and innovation not only honored tradition but also envisioned a bold future, proving that luxury is not merely a destination but a journey of imagination and metamorphosis.
